A few years ago, I wrongly believed that the more expensive a skincare brand is the better quality it is. I was shocked when I learned that the majority of the products I was using weren't clean. These were well-known name brands that I'd used for years and spent tons of money on. I made the decision that it was time to get rid of everything and start fresh... a clean Slate.
I was committed to making the switch to clean beauty, but found it difficult to figure out which products are actually toxin-free. I took note of harmful chemicals commonly found in skincare and beauty products and downloaded all the apps. I still felt lost trying to scan each label for toxic ingredients or quickly type in product names into these apps. I wondered why there wasn't a skincare shop that sells clean products only, or one that I had heard of at least.
I decided I would create an online shop that carries only the best, clean beauty brands that value sustainability, equality and ethics. One that is easy to shop from your phone while on the go or from the comfort of your own home. One that has a sleek, minimalistic feel that people want to be associated with.
We hope you find what you're looking for here.